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Monthly Archives: July 2011
4 Keys to Improve Your Email Marketing
What are the current keys to email marketing success? They include: gathering prospect addresses across all of your social media outlets, building into your email marketing database a few pieces of information to allow for some great segmentation opportunities — … Continue reading
7 Steps to Creating Scan-able Copy that Looks Easy to Read
When visitors arrive on a page on your website, you want them to instantly find a reason to stick around. You want to engage them. You want to draw them into your copy. When a visitor is hit with big … Continue reading
Posted in Copywriting
Tagged improve web copy, scan-able copy, scanable copy, web copy, website copywriting
2 Comments
Is it good website usability if I have to LEARN how to use your site?
What are some telltale signs of poor website usability? You notice an interesting website feature — and then you try to find it again. And you find yourself mumbling, “Now where was that section I liked . . .”? How about … Continue reading
Call to Action Words that Work
Where could copy testing on your web site really pay off? Try your call-to-action buttons. Some fairly recent test results have found the following: “Buy online and get . . .” depresses response over “Start shopping now.” And it doesn’t … Continue reading
4 Tests of Copywriting that Sells
How can you evaluate your copywriting? Use our 4-Point Test (part 3 of 3) You’ve drafted your website, email, print ad, or direct mail copy using the Six Steps in the Sales Process for Effective Copywriting. And you’ve crafted an effective … Continue reading
6 Tests of Effective Headlines
(Part 2 of 3: Copywriting that Sells! How to Recognize it, Write it, Test it) Headlines usually determine whether your web page, direct mail, print ad or email message will be a success or not. It’s the headline that either … Continue reading
Copywriting that SELLS!
How to recognize it, how to write it, how to test it (part 1 of 3) Whether you write copy yourself, have copywriting talent in-house, or use outside copywriting resources, you should know how to recognize copy that really SELLS. … Continue reading
Does your Social Media Marketing have a plan?
Lately, a number of marketers with “Social Media” in their title have posed questions on LinkedIn about having a plan for their social media marketing efforts. One marketer asked if a social media plan should look like a marketing plan … Continue reading
The Secret to Getting Your Email Marketing Messages Read
If you’re relying on an e-newsletter or other promotional emails to nurture your prospects and retain your customers, do you know if those emails are being read? Interest in most e-newsletters declines fairly quickly. It’s likely that few of … Continue reading
Posted in Email Marketing
Tagged effective email copy, Email Conversion Series, email copy, Email Marketing
2 Comments
Email Marketing Quiz: It’s for Conversion, isn’t it?
In the undergraduate Internet Marketing class that I’m teaching, we’re using a curious new book this semester. The book does a great job of covering topics like SEO, Pay-Per-Click, blogs, social media marketing, mobile marketing, and more. But I … Continue reading
Website Offers don’t engage 98% of prospects
Which is the largest group of visitors to your website? It’s likely to be prospects — especially prospects who visit only once. Studies continue to find that over 98% of prospects to a website never leave a trace — no … Continue reading
Engage Prospects with Your “Thank You” Email
Have you reviewed your “thank you” email messages lately? You could be missing major opportunities to engage your prospects and customers. If I sign up for your e-newsletter or white paper, or register to use some feature on your website, will I … Continue reading
Posted in Email Marketing
Tagged Email Conversion Series, Email Marketing, Engage Prospects, Lead Conversion
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