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Monthly Archives: August 2011
Should you write differently for geeks and other B2B audiences?
“My audience is highly technical, and they expect highly technical information.” Should your sales copy be different for a technical or B2B audience? There is a huge difference between delivering highly technical information — and delivering it in an easy-to-read … Continue reading
When to Bend the Rules of Grammar in Sales Copy
“Gee, that sales copy isn’t even grammatically correct . . .” Good copy is written the way people speak. Most of us usually speak in simple language. And usually in relatively short sentences. That type of copywriting is very easy … Continue reading
Posted in Copywriting, Web Copywriting
Tagged copywriting, effective copy, grammar and copywriting, sales copy
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Are you strategically planning your website page layout?
Are you planning to design a new website or thinking about a “website rehab” on an existing website? Over the lifetime of your current website, it’s likely that elements have been added to your existing web pages without much thought. … Continue reading
Websites Gone Wrong: When Copying a “Showroom” Design Doesn’t Make Sense
“When we started the project, we told the web designers we wanted a website design similar to the Prada site.” And so, the “showroom website” project began, seemingly without thinking about whether the overall “showroom” approach of the Prada … Continue reading
Posted in Website Design
Tagged e-commerce website design, planning a website, Website Design, website plan
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What to Include in Every Page of Your Website Copy
When you create your website copy, the reviewers of that copy will almost always read line-by-line, word-for-word, from page 1 of the copy through to the end (like they’re reading a book). But website visitors rarely (read: almost never) do … Continue reading
Product Sorting Options Improve E-commerce Usability
If you’re looking for some great product sorting options to add to your e-commerce site functionality, check out Shop.CCS.com. The visitor can “sort by” and “filter by” a number of very useful options, including best seller, what’s new, alphabetical, low … Continue reading
