Monthly Archives: September 2011

Quiz: How Integrated are Your Marketing Activities?

Posted on 09/29/2011 by Karen J. Marchetti, Response Coach

Do you really tie all of your marketing activities together as much as you could?    Cuisinart ran print ads targeting 20-somethings, featuring good-looking guys and babes having a party. The headline was “When the burgers and ‘ritas are as good … Continue reading →

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Website Makeover Incorporates SEO and Social Media

Posted on 09/16/2011 by Karen J. Marchetti, Response Coach

Before this “Website Rehab” Re-Design. . . This website had a confusing and extensive left-column menu that didn’t focus on the company’s key services. The home page had the main headline of “Contact Us,” giving the appearance of a very … Continue reading →

Posted in Website Design, Website Navigation & Usability | Tagged , , | 3 Comments

Why Should I Buy From You (and Why Can’t I Tell From Your Website)?

Posted on 09/13/2011 by Karen J. Marchetti, Response Coach

Why do we have so much trouble articulating in copy – especially website copy – why our company is different?     

Posted in Copywriting, Web Copywriting | Tagged , , , | 2 Comments

B2B Direct Mail: Look for Response Mailing Lists for Better Response

Posted on 09/07/2011 by Karen J. Marchetti, Response Coach

 DM News recently reported that about 70% of all business-to-business data (individual names) is useless within a year.    What does that mean for your B2B direct mail effort?  If you’re using compiled B2B mailing lists (compiled from public records, directories, … Continue reading →

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