Before this “Website Rehab” Re-Design. . .
The home page had the main headline of “Contact Us,” giving the appearance of a very small company — and leaving the visitor wondering if they’d missed the home page.
After Website Rehab Re-Design . . .
The look of the website has been greatly simplified, with a focused (and optimized) top menu. A shaded box highlights the current section.
Home page copy now reveals points of differentiation and introduces company services.
And the website is now fully search engine optimized for the company’s keyword phrases.
Social Media Elements Combine with Lead Generation Offers
This Website Rehab Re-Design added a company blog to the website, and gave the company an online Portfolio to showcase their award-winning radio, television, and print campaigns. Social media icons now appear on each page of the website, linking to the company’s pages on key social media websites.
The “Before” version of this website didn’t include any low commitment offers to give prospects a way to start learning more about the company. We’ve featured two offers prominently on the home page — and repeated them on each page of the website — to help the company build an email marketing database of prospects, and to maximize the value of each visitor to the website.
What do you think of this Website Makeover?