Before this “Website Rehab” Re-Design. . .
This website had a confusing and extensive left-column menu that didn’t focus on the company’s key services.
The home page had the main headline of “Contact Us,” giving the appearance of a very small company — and leaving the visitor wondering if they’d missed the home page.
The website also wasn’t search engine optimized at all, with no focus on keyword phrases, non-optimized page URLs and page headlines, and the same page title and description on every page.
After Website Rehab Re-Design . . .
The look of the website has been greatly simplified, with a focused (and optimized) top menu. A shaded box highlights the current section.
Home page copy now reveals points of differentiation and introduces company services.
And the website is now fully search engine optimized for the company’s keyword phrases.
Social Media Elements Combine with Lead Generation Offers
This Website Rehab Re-Design added a company blog to the website, and gave the company an online Portfolio to showcase their award-winning radio, television, and print campaigns. Social media icons now appear on each page of the website, linking to the company’s pages on key social media websites.
The “Before” version of this website didn’t include any low commitment offers to give prospects a way to start learning more about the company. We’ve featured two offers prominently on the home page — and repeated them on each page of the website — to help the company build an email marketing database of prospects, and to maximize the value of each visitor to the website.
What do you think of this Website Makeover?
The difference is like night and day! Also, there is a clear call to action, minimal text at first glance. A user can easily digest what this site is about and figure out where they want to go.
Great job!
Thanks for your comments Ilene. The new website is just about to launch, and the company is excited to have their portfolio online, with a fully optimized site for the search engines, and some lead generation offers to help them build a mailing list. Their next steps: building a social media marketing plan.
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