Monthly Archives: February 2012

Beyond the Customer Profile: Crafting Buyer Personas in 2012

Posted on 02/14/2012 by Karen J. Marchetti, Response Coach

Have you built your “Buyer Personas”? They’re invaluable for creating more effective websites — and crafting your overall Content Strategy. If you’re looking for better marketing results in 2012 (and if Content Marketing might be involved), you need to … Continue reading →